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Right to smile – Know your consumer rights at the dentist

See a Welsh version of this page .

The Right to Smile campaign has been launched to help patients make informed decisions, understand more about their entitlements to NHS treatments and what their options are if things go wrong. 

An OFT study published in May this year found that while the majority of patients are satisfied with their dentists, they do not always have the info to make informed decisions about their choice of dentists and treatments. 

The OFT has developed some consumer education films and leaflets in partnership with The British Dental Association, the Chief Dental Officers of England, Scotland and Wales and other professional dental organisations in the public and private sectors.

OFT Dentistry market study report

The purpose of this study was to examine whether the UK dentistry market is working well for patients. It examined how dentistry services are sold and the extent to which patients have access to accurate and impartial information to help make informed decisions. It considered patients' ability to assess and act on the information that is provided, as well as the nature of competition between providers of dental services. These issues were considered within the context of both NHS and private dentistry.

The final report can be downloaded from the market study page

Films: Right to smile consumer education films

The OFT has developed some consumer education films in partnership with The British Dental Association, the Chief Dental Officers of England, Scotland and Wales and other professional dental organisations in the public and private sectors. These provide practical advice for consumers and offer information on rights, services and the cost of treatment.

There is a separate film for:

  • England
  • Wales (both English and Welsh language)
  • Scotland

All films can also be viewed on the OFT Youtube channel.

Right to smile campaign leaflets

The OFT has developed the following consumer education leaflets in partnership with The British Dental Association, the Chief Dental Officers of England, Scotland and Wales and other professional dental organisations in the public and private sectors.

Contact

For more information about the Right to Smile campaign contact alison.scammell@oft.gsi.gov.uk 

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