Save Xmas
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Campaign
The OFT runs a long-term campaign to inform consumers about the different options for short-term saving for events like Christmas.
Following the collapse of the Farepak hamper company in 2006, the OFT was asked by HM Treasury to carry out an awareness campaign to help consumers understand their options when saving for Christmas. The campaign - called 'Save Xmas' - launched in 2007.
Current campaign activity
From December 2010 to March 2011 OFT provided tips to consumers on the Consumer Direct website and via an advice leaflet.
Save Xmas toolkit
The OFT has also produced a Save Xmas toolkit for advice workers which includes plenty of information on explaining savings options to consumers. The aim is to ensure consumers are given the information they need to make the right decision for their personal circumstances.
Campaign evaluation
Between 2007 and 2010, the OFT worked with Citizens Advice Bureau and Transact in the delivery of financial advice sessions. Independent evaluation of year 2 of the campaign (2008-9), showed that almost all respondents who completed feedback forms rated the training sessions as useful (97 per cent). Furthermore, when contacted one year after their training, 90 per cent of survey respondents said they felt confident about choosing saving options following their training, showing the campaign's long term impact. From 2007 to 2009, the campaign is estimated to have reached 120,000 consumers, who have received advice from CAB, Transact and other intermediary organisations.
The full 2009 report, as well as the report conducted in 2008, can be downloaded below.
Save Xmas videos
Documents and links
- Save Xmas marketing plan 2010 (pdf 80kb)
- Save Xmas - a quick guide to paying for Christmas (pdf 214 kb)
- Evaluation of Save Xmas 2008 (pdf 315 kb)
- Evaluation of Save Xmas 2009 (pdf 702kb)
- Evaluation of Save Xmas 2010 (pdf 129kb)
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