Business Protection from Misleading Marketing Regulations 2008

The BPRs prohibit businesses from advertising products in a way that misleads traders and set out conditions under which comparative advertising, to consumers and business, is permitted.

The Business Protection from Misleading Marketing Regulations 2008 (BPRs):

• prohibit businesses from advertising products in a way that misleads traders
• set out conditions under which comparative advertising, to consumers and business, is permitted.

If your business advertises goods or services to other businesses, or if in your advertisements to businesses or consumers you make comparisons that identify a competitor, or products offered by a competitor, the regulations are likely to apply to your business.

The BPRs also apply to bodies which create and/or monitor business codes of conduct where the members of the code may engage in the above practices.

See flowchart to check whether your advertisement complies with the BPRs (pdf 215 kb).

For more information on how to comply, read our quick guide on Business to business promotions and comparative advertisements (pdf 465 kb).

See advisory note (2008) (pdf 58 kb).

For detailed information view the full regulations on the OPSI website.

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