Ryanair improves the clarity of its website and advertising

79/09 3 July 2009

Ryanair has taken a number of voluntary steps to increase the clarity and transparency of its website and other advertising after reaching an agreement with the OFT.

The OFT entered into discussions with Ryanair after the Advertising Standards Authority (ASA) referred the airline to it last year.

As a result, Ryanair has agreed to:

Provide clear information about Ryanair's Price Guarantee and qualify as necessary any statements that Ryanair is guaranteed to offer the lowest prices.
Give further prominence to links on its website and in email promotions that contain information about optional services and charges such as for checked-in baggage.
Give further prominence to links on its website and in email promotions that contain information about any terms and conditions applicable to promotional offers such as the days or dates on which offer prices are not available.
Ryanair has now implemented all the agreed changes.

OFT Director of Consumer Markets, Mike Haley, said:

'We welcome Ryanair's action which we believe will make it easier for consumers to access the information they need when choosing low cost flights.'

The agreement reached between Ryanair and the OFT concludes the OFT's consideration of the ASA referral.

NOTES

1. The Advertising Standards Authority (ASA) regulates the content of advertisements, sales promotions and direct marketing in the UK and ensures that standards are kept high by applying the advertising standards codes. The ASA referred Ryanair to the OFT in 2008, following several formal and informal ASA investigations into complaints about certain Ryanair advertisements. More information about ASA is available at the ASA website.

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