Consumer Codes Approval Scheme

The CCAS campaign is aimed at raising awareness of the OFT's  Consumer Codes Approval Scheme and the benefits it offers to consumers and businesses.

Code approval means that a business is a member of a trade association operating to a code of practice approved by the OFT. Members are licensed to display the Approved code logo, and customers can be confident they will be treated fairly if problems arise.

Since the approval of the first code in 2004, the OFT has run an annual promotional campaign in partnership with code sponsors and member businesses. This year's campaign ran in March 2008, and included trade press advertising targeting businesses, and outdoor and radio advertising encouraging consumers to look for the logo - see press release.

The CCAS team also attends relevant conferences and trade fairs to promote awareness of the scheme.

To find out more about the campaign, please contact Claire Procter at claire.procter@oft.gov.uk

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