Newsroom

OFT stops 'male enhancement' advert

40/07    9 March 2007

The OFT has obtained assurances from a United States based company that it will no longer distribute certain mailings advertising its penis enhancement product in the UK.

Long Life Consumer SA LLC sent over 30,000 mailings to UK consumers with hundreds ordering a course of 'TerreX' of between 10 and 30 days costing up to £37.

Described as 'a considerable advance for male sexuality', mailings made claims about the efficacy of the product and also included photographs of men who claimed to have increased the size of their penis as a result of using the product, one man by up to four inches.

After being made aware of the mailing, the OFT contacted Long Life Consumer SA LLC. The company responded by stating that their commercial activity was in the USA and that they believed they  therefore fell under American law. They also  stated  that ingredients within the TerreX tablets have been clinically tested and  there exists clinical reports on the beneficial effects of the ingredients on sexual difficulties suffered by certain men.
 
However, they agreed to stop all distribution of the current TerreX Institute mailing in the UK.

Christine Wade, OFT Assistant Chief Executive, Consumer Advice and Trading Standards said:

'Anyone receiving an unsolicited healthcare mailing who is unsure about the authenticity of the claims being made should always seek a medical opinion.'

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