Promotional support and assistance for members

The OFT provides promotional support for network members, including links from the OFT website publicising LAATSN, and links to individual local schemes for consumers to search for local businesses.

In addition, there is a bank of free promotional material for incorporation into local promotional activities. This will include:

• a standard promotional strap-line and a statement to indicate that the scheme is a member of a recognised national network
• standard key messages
• sample press releases for various events - for example, the initial launch and key milestones in the development of the scheme
• supportive quotes from OFT, LACORS and TSI, available on request
• sample press advertisement templates
• sample radio advertisement texts
• sample media Q and A
• sample print artwork, including posters, business and consumer leaflets.

The OFT can also offer on-going advice and consultancy regarding the use of promotional material.

Best Practice support and assistance for members

The OFT provides an index of best practice of LAATSN scheme operators regarding:

• any best practice of procedures within the applicant schemes which are considered relevant to the applicant scheme, and
• any practices within the applicant scheme which may serve as a useful benchmark of best practice and a developmental tool for other schemes.

See the best practice page to find out more.

LAATSN scheme operators may agree to give other operators further individual advice and assistance regarding an example of best practice. A reasonable charge may be made by the originating operator for this assistance.

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